Carry out an in-depth keyword research: from the brainstorming ideas to clustering and placing the semantics
What you will learn
The notion of keyword research and reasons to conduct it
Latest keyword tendencies in SEO
Definition of user intent and its role in the process of a keyword selection
Semantic core and the algorithm of its building
Structure o keywords and their types
Long-tail keywords as a basis of keyword strategy
Tips and tricks on brainstorming
5 metrics to consider while choosing keywords for targeting
Analysis of competitors’ websites
Google instruments to collect statistics
Ahrefs as a keyword research tool
Keyword clustering process
Placing semantics
English
language
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